{"id":14243,"date":"2026-04-06T21:04:00","date_gmt":"2026-04-06T20:04:00","guid":{"rendered":"https:\/\/teammuenchen.de\/?page_id=14243"},"modified":"2026-05-28T19:31:22","modified_gmt":"2026-05-28T18:31:22","slug":"brandguide","status":"publish","type":"page","link":"https:\/\/teammuenchen.de\/en\/brandguide\/","title":{"rendered":"Brand Guide"},"content":{"rendered":"<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-52e66ecf wp-block-group-is-layout-constrained\" style=\"margin-top:60px;margin-bottom:60px;padding-right:20px;padding-left:20px\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:300px\">\n<h1 class=\"wp-block-heading has-link-color has-x-large-font-size wp-elements-306efe4772c2f8f70837875a20a11986\"><a href=\"https:\/\/teammuenchen.de\/en\/brandguide\/\" data-type=\"page\" data-id=\"14243\">Brand Guide<\/a><\/h1>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-edc8aeaa wp-block-columns-is-layout-flex\" style=\"margin-top:60px;margin-bottom:60px\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:320px\">\n<h2 class=\"wp-block-heading is-style-default wp-container-content-8d1725e3\">Our appearance<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignwide wp-container-content-d8344436 is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-cb46ffcb wp-block-group-is-layout-flex\">\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-16d1eb73 block-visibility-hide-small-screen\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide wp-container-content-d8344436 is-content-justification-left is-layout-flex wp-container-core-group-is-layout-ba8f4d40 wp-block-group-is-layout-flex\">\n<a class=\"gb-text-ba9f8b0e\" href=\"https:\/\/teammuenchen.de\/en\/branding-tools\/logo\/\"><span class=\"gb-shape\"><!--?xml version=\"1.0\" encoding=\"UTF-8\"?-->\n<svg id=\"b\" data-name=\"Ebene 2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"4.73\" height=\"5\" viewbox=\"0 0 4.73 5\">\n  <g id=\"c\" data-name=\"Partner Logos\">\n    <path id=\"d\" data-name=\"TM_bttn_arrow_goto\" d=\"M0,2.872v-.737h3.588L1.817.513l.507-.513,2.406,2.264v.473l-2.406,2.263-.513-.52,1.763-1.608H0Z\"><\/path>\n  <\/g>\n<\/svg><\/span><span class=\"gb-text\">Logo<\/span><\/a>\n\n\n\n<a class=\"gb-text-eebf14cc\" href=\"https:\/\/teammuenchen.de\/en\/branding-tools\/writings\/\"><span class=\"gb-shape\"><!--?xml version=\"1.0\" encoding=\"UTF-8\"?-->\n<svg id=\"b\" data-name=\"Ebene 2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"4.73\" height=\"5\" viewbox=\"0 0 4.73 5\">\n  <g id=\"c\" data-name=\"Partner Logos\">\n    <path id=\"d\" data-name=\"TM_bttn_arrow_goto\" d=\"M0,2.872v-.737h3.588L1.817.513l.507-.513,2.406,2.264v.473l-2.406,2.263-.513-.52,1.763-1.608H0Z\"><\/path>\n  <\/g>\n<\/svg><\/span><span class=\"gb-text\">writings<\/span><\/a>\n\n\n\n<a class=\"gb-text-fce04502\" href=\"https:\/\/teammuenchen.de\/en\/branding-tools\/colours\/\"><span class=\"gb-shape\"><!--?xml version=\"1.0\" encoding=\"UTF-8\"?-->\n<svg id=\"b\" data-name=\"Ebene 2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"4.73\" height=\"5\" viewbox=\"0 0 4.73 5\">\n  <g id=\"c\" data-name=\"Partner Logos\">\n    <path id=\"d\" data-name=\"TM_bttn_arrow_goto\" d=\"M0,2.872v-.737h3.588L1.817.513l.507-.513,2.406,2.264v.473l-2.406,2.263-.513-.52,1.763-1.608H0Z\"><\/path>\n  <\/g>\n<\/svg><\/span><span class=\"gb-text\">colours<\/span><\/a>\n<\/div>\n\n\n\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-16d1eb73 block-visibility-hide-medium-screen block-visibility-hide-small-screen\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-993812a9 wp-block-group-is-layout-constrained\" style=\"margin-top:60px;margin-bottom:60px;padding-right:20px;padding-left:20px\">\n<div class=\"wp-block-group alignwide is-layout-grid wp-container-core-group-is-layout-f08989f8 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-container-content-28b23eae has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Team M\u00fcnchen is colourful - literally and figuratively. Over 1,000 members, more than 20 sports, countless people who volunteer their time and represent the club to the outside world. That is our strength. And that is precisely why we need a common framework.<\/p>\n\n\n\n<p>Branding is what makes us recognisable - on the jersey, the flyer, the Instagram post or the poster at CSD. It is the sum of all visual decisions: Colours, fonts, the logo. When all of this is used consistently, it creates a strong, recognisable image of Team Munich - both internally and externally.<\/p>\n\n\n\n<p>This brand guide is our joint tool for this. It is aimed at anyone who designs, communicates or creates materials in the organisation - whether for the first time or for the hundredth time. You don't have to be a graphic designer to use it. It explains what you need to consider and why - so that you know what to do at any given moment.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-container-content-d26d5c24 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-b6c1f246 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\" style=\"margin-top:30px;margin-bottom:30px\"><img decoding=\"async\" src=\"https:\/\/teammuenchen.de\/wp-content\/uploads\/2026\/04\/TM_BrandGuide_logo_ClassicBlue_RBG.svg\" alt=\"\" class=\"wp-image-14592\" style=\"object-fit:contain;width:400px;height:223px\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-2-background-color has-background wp-container-content-d26d5c24 has-global-padding is-layout-constrained wp-container-core-group-is-layout-edcd9cee wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-left-radius:8px;border-bottom-right-radius:8px;padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px\">\n<h3 class=\"wp-block-heading is-style-default\">Help!<\/h3>\n\n\n\n<p>A brand guide is not a set of rules that restricts creativity. It is an aid that makes it easier to achieve good results. The more unified we are, the stronger we look - as a team. And if you're ever unsure or have a question that the guide doesn't answer:<\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color wp-elements-724c3753e3bb3d1978791a93f630929b\" style=\"font-style:normal;font-weight:600\">No problem - just write to us. We'll be happy to help.<\/p>\n\n\n\n<p><a href=\"mailto:support@teammuenchen.de\">support@teammuenchen.de<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group alignwide wp-container-content-d8344436 is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-b0b89ccb block-visibility-hide-small-screen\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Brand Guide Unser Erscheinungsbild Logo Schriften Farben Team M\u00fcnchen ist bunt \u2013 im w\u00f6rtlichen und im \u00fcbertragenen Sinne. \u00dcber 1.000 Mitglieder, mehr als 20 Sportarten, unz\u00e4hlige Menschen, die sich ehrenamtlich engagieren und den Verein nach au\u00dfen repr\u00e4sentieren. Das ist unsere St\u00e4rke. Und genau deshalb brauchen wir einen gemeinsamen Rahmen. Branding ist das, was daf\u00fcr sorgt, [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":14590,"parent":0,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"branding-tools","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14243","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/teammuenchen.de\/en\/wp-json\/wp\/v2\/pages\/14243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teammuenchen.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/teammuenchen.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/teammuenchen.de\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/teammuenchen.de\/en\/wp-json\/wp\/v2\/comments?post=14243"}],"version-history":[{"count":0,"href":"https:\/\/teammuenchen.de\/en\/wp-json\/wp\/v2\/pages\/14243\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teammuenchen.de\/en\/wp-json\/wp\/v2\/media\/14590"}],"wp:attachment":[{"href":"https:\/\/teammuenchen.de\/en\/wp-json\/wp\/v2\/media?parent=14243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}