Branding tools
Summer Sports Festival 2026
colours
Primary colour gradient
The bright, radiant colour gradient is the central visual element of our design and has a decisive influence on it. It complements the logo and is consistently used as a recognisable background element in all design applications.
The design conveys lightness, dynamism and diversity, ensuring a consistent visual appearance across all communication channels.
It can be used flexibly – across the entire surface, as an accent or in combination with image and text elements – but always remains clearly recognisable and style-defining.
colour values
The individual colours in this gradient are called Rainbow Yellow, Rainbow Purple, Rainbow Cyan, Rainbow Blue and Gradient Bright. They are only used on their own in exceptional cases, for example for icons or illustrative elements.
The colour palette is complemented by a small selection of additional colours: White, Team Munich Blue, Dark Blue and Dark Grey. These are more neutral and understated – and that is precisely their purpose. They help to structure content, make text easy to read and provide additional information without competing with the main content.
In short: the progression is the stage, the additional colours are the accompaniment. Together, they ensure clarity, expression and a consistently harmonious appearance.
Rainbow Yellow
witch
#ffcd19
RGB
XXX, XXX, XXX
CMYK
XX, XX, XX, XX
Rainbow Cyan
witch
#3ce6e6
RGB
XXX, XXX, XXX
CMYK
XX, XX, XX, XX
Rainbow Blue
witch
#af50e6
RGB
XXX, XXX, XXX
CMYK
XX, XX, XX, XX
Rainbow Purple
witch
#af50e6
RGB
XXX, XXX, XXX
CMYK
XX, XX, XX, XX
Gradient Bright
witch
#f0d7e1
RGB
XXX, XXX, XXX
CMYK
ΩXX, XX, XX, XX
White
witch
#ffcd19
RGB
XXX, XXX, XXX
CMYK
XX, XX, XX, XX
Munich Blue Team
witch
#373C96
RGB
XXX, XXX, XXX
CMYK
XX, XX, XX, XX
Dark Blue
witch
#282369
RGB
XXX, XXX, XXX
CMYK
XX, XX, XX, XX
Dark Grey
witch
#232323
RGB
XXX, XXX, XXX
CMYK
XX, XX, XX, XX
Colour gradient download
Here you can download all GRADient files:
Everything here in RGB
Everything here in CMYK
