Summer Sports Festival Key Visual
Summer Sports Festival Key Visual
Summer Sports Festival Key Visual

Branding tools

main logo

Our logo is the creative centrepiece around which everything revolves. It is at the heart of our design – and we mean that literally: wherever possible, we place the logo in the centre. It ensures recognition, identity and order in the creative chaos. Please treat it with respect and refrain from creative interpretations, distortions or fashionable gimmicks.

Our logo looks best on our colour gradient. This will be defined later in the guide and not only provides an attractive backdrop, but also the perfect stage for our central design element.

TM SSF26 branding MainLogo

logo colours

The main logo is and remains white. Where possible, it is displayed on our colour gradient. However, this is not always possible, so there is a defined selection of alternative colour variants.

However, the ones shown are the only possible variants and cover all possible applications. No other combinations are planned, and if you are unsure, it is better to go for the main variant. It always works – and always looks good.

  • Blue on a light background
    Classic, functional but clearly recognisable.
  • White on „Team Munich Blue“
    Clean, quiet, but with attitude.
  • White on coloured image
    only with sufficient contrast
  • Colour gradient on white
    for bright environments or special applications.
TM SSF26 branding Logocolor blue bright
TM SSF26 branding Logocolor white colour
TM SSF26 branding Logocolor white blue
TM SSF26 branding Logocolor rainbow
  • Blue on a light background
    Classic, functional but clearly recognisable.
  • White on „Team Munich Blue“
    Clean, quiet, but with attitude.
  • White on coloured image
    only with sufficient contrast
  • Colour gradient on white
    for bright environments or special applications.

Gößen

Our logo always remains unchanged. However, there is a specially optimised version for very small displays.

This ensures that our logo remains legible even in small formats. To achieve this, the letters have been slightly adjusted – subtly, but effectively.

Furthermore, this version lacks the addition „12. LGBTIQ+”, which should never be omitted. In small sizes, it would be barely legible, which would be a shame. However, in all applications with a larger logo, the addition must always be included.

TM SSF26 branding Logo size regular

height larger greater than 60px


TM SSF26 branding logo size small

Logo download

Here you can download all logo files: